A completely custom frontend. Powered by Wix underneath.
Wix no longer needs to control the entire website experience. Use Wix for what it does extremely well — and build the customer experience independently.
Business management, CMS, CRM, commerce, bookings, payments, members, automations and business logic all stay in Wix. Only the presentation layer changes.
When to use it
- You need a frontend experience Wix's editor can't render
- You have thousands of CMS records and need a real dashboard
- You want a custom React, mobile, or AI-generated frontend
- You need performance or UX the native Wix editor can't deliver
When NOT to use it
- Your needs are fully met by Wix's native editor and apps
- You don't have a team to maintain a custom frontend
- Your project is a simple marketing site with no custom logic
Authentication
Wix Members maps to your frontend's auth layer — roles and sessions carry over.
CMS
Wix CMS collections are queried headlessly via the Wix Data API or Velo HTTP functions.
Business APIs
Bookings, Stores, Pricing Plans and Payments all expose headless endpoints.
Migration
Existing Wix → Headless keeps your CMS, CRM and automations intact. No data migration.
Performance
A custom frontend can outperform the Wix editor for data-heavy experiences.
SEO
Headless needs deliberate SSR/SSG for crawlability — we architect that in from the start.